Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World

@article{tatiana2026,
  title        = {{Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World}},
  author       = {Tatiana Anisimova et al.},
  journal      = {Corporate Reputation Review},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1057/s41299-025-00253-2},
}

TY  - JOUR
TI  - Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World
AU  - al., Tatiana Anisimova et
JO  - Corporate Reputation Review
PY  - 2026
ER  -

Tatiana Anisimova et al. (2026). Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World. *Corporate Reputation Review*. https://doi.org/https://doi.org/10.1057/s41299-025-00253-2

Tatiana Anisimova et al.. "Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World." *Corporate Reputation Review* (2026). https://doi.org/https://doi.org/10.1057/s41299-025-00253-2.

Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World
Tatiana Anisimova et al. · Corporate Reputation Review · 2026
https://doi.org/https://doi.org/10.1057/s41299-025-00253-2