Corporate entrepreneurship and firm performance: a bridging contribution of green human resource management

Abstract

Purpose All organizations face significant challenges related to firm performance (FP), survival, and sustainability. This paper investigates the effect of corporate entrepreneurship (CE) on firm performance (FP) and green HRM (GHRM). Design/methodology/approach We applied the resource-based view (RBV) theory to underpin the theoretical framework. We employed a deductive approach and cross-sectional data collected through a questionnaire from firms’ human resources directors and top executives of Egyptian manufacturing firms. This led to 308 valid samples from which to infer the results. Findings The structural equation model based on SmartPLS 4 results reveals a negative effect of risk-taking (RT) on FP and GHRM, while the impact of innovativeness (IV) and pro-activeness (PA) on FP and GHRM is positive. Moreover, GHRM is found to be a positive predictor of FP. Finally, mediation analysis shows that GHRM mediates the connection between IV, PA, and FP but not between RT and FP. Practical implications The study’s findings could guide policymakers and small and medium- sized enterprises’ (SMEs) authorities to focus more on CE and GHRM, which enhance the FP in manufacturing firms. The study’s findings support the development and nurturing of an IV and PA culture to improve FP and productivity and bring sustainability to small enterprises. Finally, the study’s conclusions enrich the depth of the literature by adding an empirical gesture from a developing context. Originality/value The study overcomes the gaps and offers a robust framework that integrates CE, GHRM, and FP with empirical evidence from Egyptian manufacturing firms.