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Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens

Prashant Kumar et al.

Journal of Marketing Theory and Practice2025https://doi.org/10.1080/10696679.2025.2463080article
AJG 1ABDC B
Weight
0.61

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15 citations

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https://doi.org/https://doi.org/10.1080/10696679.2025.2463080

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@article{prashant2025,
  title        = {{Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens}},
  author       = {Prashant Kumar et al.},
  journal      = {Journal of Marketing Theory and Practice},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10696679.2025.2463080},
}

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Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens

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Evidence weight

0.61

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.63 × 0.4 = 0.25
M · momentum0.88 × 0.15 = 0.13
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.