← Back to results Exploring Innovation in Start-ups: Effectuation Rethought through the Prism of the Gift Logic Virginie Gallegro Roquelaure & Ludivine Aadla
What the paper says This article explores the emergence and development of innovation in startups by establishing an original link between Sarasvathy's (2008) effectuation approach and Mauss's (1954) theory of gift/counter-gift. This study thus aims to propose a new reading of the innovation process through the principles of effectuation rethought through the prism of the gift logic. Qualitative research was conducted at a world-leading HealthTech startup. The results point to five principles: start by drawing on a stock of gifts, create a patchwork quilt by cooperating, leverage relationships, think in terms of trust, and become the pilot of gift exchanges. Finally, key implications are drawn for innovation in startups.
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@article{virginie2025,
title = {{Exploring Innovation in Start-ups: Effectuation Rethought through the Prism of the Gift Logic}},
author = {Virginie Gallegro Roquelaure & Ludivine Aadla},
journal = {International Journal of Entrepreneurship and Innovation Management},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1504/ijeim.2025.10069281},
} TY - JOUR
TI - Exploring Innovation in Start-ups: Effectuation Rethought through the Prism of the Gift Logic
AU - Roquelaure, Virginie Gallegro
AU - Aadla, Ludivine
JO - International Journal of Entrepreneurship and Innovation Management
PY - 2025
ER - Virginie Gallegro Roquelaure & Ludivine Aadla (2025). Exploring Innovation in Start-ups: Effectuation Rethought through the Prism of the Gift Logic. *International Journal of Entrepreneurship and Innovation Management*. https://doi.org/https://doi.org/10.1504/ijeim.2025.10069281 Virginie Gallegro Roquelaure & Ludivine Aadla. "Exploring Innovation in Start-ups: Effectuation Rethought through the Prism of the Gift Logic." *International Journal of Entrepreneurship and Innovation Management* (2025). https://doi.org/https://doi.org/10.1504/ijeim.2025.10069281. Exploring Innovation in Start-ups: Effectuation Rethought through the Prism of the Gift Logic
Virginie Gallegro Roquelaure & Ludivine Aadla · International Journal of Entrepreneurship and Innovation Management · 2025
https://doi.org/https://doi.org/10.1504/ijeim.2025.10069281 Copy
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