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https://doi.org/https://doi.org/10.1007/s40622-025-00425-3
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@article{amita2025,
title = {{Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator}},
author = {Amita Venkatesh & P. Aruna},
journal = {DECISION: Official journal of indian institute of management calcutta},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1007/s40622-025-00425-3},
}TY - JOUR
TI - Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator
AU - Venkatesh, Amita
AU - Aruna, P.
JO - DECISION: Official journal of indian institute of management calcutta
PY - 2025
ER -
Amita Venkatesh & P. Aruna (2025). Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator. *DECISION: Official journal of indian institute of management calcutta*. https://doi.org/https://doi.org/10.1007/s40622-025-00425-3
Amita Venkatesh & P. Aruna. "Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator." *DECISION: Official journal of indian institute of management calcutta* (2025). https://doi.org/https://doi.org/10.1007/s40622-025-00425-3.
Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator
Amita Venkatesh & P. Aruna · DECISION: Official journal of indian institute of management calcutta · 2025
https://doi.org/https://doi.org/10.1007/s40622-025-00425-3
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