The Impact of Smart Technologies on Innovative Tourist Memorable Experience and Revisit Intention: The Mediation of Technology-Task Fit
Nagwa Zouair et al.
What the paper says
This study examines the impact of smart tourism technologies on creating memorable experiences for tourists and increasing their intentions to revisit. Employing a quantitative approach, the research tested and validated an extended technology-to-performance chain model. A survey is conducted to collect responses from 272 tourists who recently visited the UAE and 254 tourists who recently visited Egypt. Structural equation modelling is utilised for data analysis. The findings indicate that technology-task fit significantly predicts tourists' use of smart technologies. Tourists leverage these smart technologies to cultivate memorable experiences, which, in turn, foster their intention to revisit. This study emphasizes the role of smart technology in forming tourists’ memorable experiences and their likelihood of revisiting. It provides valuable insights for destination marketers, planners, smart technology developers, and service providers to focus on the key factors that contribute to enhancing tourists' memorable experiences and their intent to revisit.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.50 × 0.4 = 0.20 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.