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https://doi.org/https://doi.org/10.1504/ijeb.2026.151461
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@article{latika2026,
title = {{Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach}},
author = {Latika Sharma et al.},
journal = {International Journal of Electronic Business},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1504/ijeb.2026.151461},
}TY - JOUR
TI - Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach
AU - al., Latika Sharma et
JO - International Journal of Electronic Business
PY - 2026
ER -
Latika Sharma et al. (2026). Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach. *International Journal of Electronic Business*. https://doi.org/https://doi.org/10.1504/ijeb.2026.151461
Latika Sharma et al.. "Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach." *International Journal of Electronic Business* (2026). https://doi.org/https://doi.org/10.1504/ijeb.2026.151461.
Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach
Latika Sharma et al. · International Journal of Electronic Business · 2026
https://doi.org/https://doi.org/10.1504/ijeb.2026.151461
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