arbiter
JournalsPricingAccount

Omni-Channel Customer Experience and Advancing Customer Loyalty

Md. Abdul Alim et al.

Asian Academy of Management Journal2025https://doi.org/10.21315/aamj2025.30.1.4article
ABDC C
Weight
0.50

What the paper says

Grounded on the customer experience theory and perceived value theory, the current study examines how omni-channel customer experience (OCCE) in fashion brands promotes customer loyalty in an emerging economy context. Fashion brand customers (N = 372) revealed that OCCE significantly influences customer satisfaction, increases perceived value, and advances customer loyalty. Likewise, omni-channel customer satisfaction (SAT) and perceived value also lead to customer loyalty. The study further demonstrates that SAT and perceived value also have an indirect effect on the relationship between OCCE and customer loyalty. These important insights would contribute to advancing the existing understanding in similar domains. The theoretical and practical implications, study shortcomings, and avenues for future studies are also outlined.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.21315/aamj2025.30.1.4

Or copy a formatted citation

@article{md.2025,
  title        = {{Omni-Channel Customer Experience and Advancing Customer Loyalty}},
  author       = {Md. Abdul Alim et al.},
  journal      = {Asian Academy of Management Journal},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.21315/aamj2025.30.1.4},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Omni-Channel Customer Experience and Advancing Customer Loyalty

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.