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Loss Aversion and Hybrid Entrepreneurship: Economic Insecurity, Low-Income Wage Work, and Side Hustles

Abu Zafar M. Shahriar et al.

Entrepreneurship Theory and Practice2026https://doi.org/10.1177/10422587261419795article
FT50AJG 4*ABDC A*
Weight
0.50

Abstract

Hybrid entrepreneurship as a side hustle is a widespread yet understudied coping strategy among low-income wage workers. This study examines how loss aversion is associated with such side-hustle activities and their links to well-being. We conducted a mixed-method study in Bangladesh. Quantitative analysis, based on surveys and lab experiments, indicates that loss aversion is associated with a higher likelihood of engaging in hybrid entrepreneurship, which is in turn linked to higher well-being. Qualitative analysis, based on in-depth interviews, illustrates mechanisms that may underlie these associations. Together, these findings provide insights into the protective role of hybrid entrepreneurship in poverty contexts.

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https://doi.org/https://doi.org/10.1177/10422587261419795

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@article{abu2026,
  title        = {{Loss Aversion and Hybrid Entrepreneurship: Economic Insecurity, Low-Income Wage Work, and Side Hustles}},
  author       = {Abu Zafar M. Shahriar et al.},
  journal      = {Entrepreneurship Theory and Practice},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/10422587261419795},
}

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Loss Aversion and Hybrid Entrepreneurship: Economic Insecurity, Low-Income Wage Work, and Side Hustles

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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