Factors Influencing Potential Demand for Goat Meat in Georgia
Mohammed Ibrahim et al.
What the paper says
Growth in U.S. ethnic populations and a desire for healthy diets are driving demand for goat meat. Inventory of meat goats in Georgia has increased in recent years. A consumer survey was conducted in Georgia to determine potential driving factors determining the future outlook of goat meat demand in Georgia. About 56% of participants who had never tasted goat meat before expressed willingness to try it if grocery stores in their area gave out goat meat samples. A binary logit model was used to examine the demographic factors that impact consumers’ willingness. Result shows that consumers’ education, gender, and household size significantly affect willingness to consume goat meat.
4 citations
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.54 × 0.4 = 0.22 |
| M · momentum | 0.80 × 0.15 = 0.12 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.