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https://doi.org/https://doi.org/10.1080/15332969.2025.2503084
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@article{sushma2025,
title = {{Exploring the Elderly’s Resistance Toward mHealth Apps: The Role of Distrust, Technology Optimism, and Health Consciousness}},
author = {Sushma Verma et al.},
journal = {Services Marketing Quarterly},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1080/15332969.2025.2503084},
}TY - JOUR
TI - Exploring the Elderly’s Resistance Toward mHealth Apps: The Role of Distrust, Technology Optimism, and Health Consciousness
AU - al., Sushma Verma et
JO - Services Marketing Quarterly
PY - 2025
ER -
Sushma Verma et al. (2025). Exploring the Elderly’s Resistance Toward mHealth Apps: The Role of Distrust, Technology Optimism, and Health Consciousness. *Services Marketing Quarterly*. https://doi.org/https://doi.org/10.1080/15332969.2025.2503084
Sushma Verma et al.. "Exploring the Elderly’s Resistance Toward mHealth Apps: The Role of Distrust, Technology Optimism, and Health Consciousness." *Services Marketing Quarterly* (2025). https://doi.org/https://doi.org/10.1080/15332969.2025.2503084.
Exploring the Elderly’s Resistance Toward mHealth Apps: The Role of Distrust, Technology Optimism, and Health Consciousness
Sushma Verma et al. · Services Marketing Quarterly · 2025
https://doi.org/https://doi.org/10.1080/15332969.2025.2503084
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