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How do memorable desert tourism experiences influence tourists’ environmentally responsible behaviours? From a perspective of special interest tourism

Jose Weng Chou Wong et al.

Journal of Outdoor Recreation and Tourism2026https://doi.org/10.1016/j.jort.2026.101013article
AJG 1ABDC B
Weight
0.50

Abstract

Desert tourism represents a growing form of special interest tourism. Based on its unique natural environment and cultural resources, tourists' memorable tourism experiences (MTEs) may change their attitudes and behaviours towards environmental responsibility. This study aimed to extend the MTEs to desert tourism and examine the relationship among memorable desert tourism experiences (MDTEs), positive emotions, satisfaction, and environmentally responsible behavioural (ERB) intention towards the destination. Focus group meetings refined the measurable items to reflect the MDTEs. A total of 466 desert tourists in the Kubuqi Desert of Inner Mongolia, China, participated in the survey. The analysis revealed that desert scenery, adventure entertainment, and residential interaction, as three dimensions of MDTEs, affect tourists' positive emotions and satisfaction, thereby generating tourists' ERB intention. The mediation tests showed that positive emotions partially mediated the effects of all three MDTE dimensions on tourists' ERB intention, whereas satisfaction only partially mediated the effect of desert scenery on tourists' ERB intention. Furthermore, the moderating role of visiting time was found for the path between adventure entertainment and positive emotions. This study highlighted the important pathway of positive emotions evoked from desert scenery to generate tourists’ environmental responsibility.

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https://doi.org/https://doi.org/10.1016/j.jort.2026.101013

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@article{jose2026,
  title        = {{How do memorable desert tourism experiences influence tourists’ environmentally responsible behaviours? From a perspective of special interest tourism}},
  author       = {Jose Weng Chou Wong et al.},
  journal      = {Journal of Outdoor Recreation and Tourism},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.jort.2026.101013},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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