Marketing as Value Co-creation Through Network Interaction and Resource Integration

@article{evert2010,
  title        = {{Marketing as Value Co-creation Through Network Interaction and Resource Integration}},
  author       = {Evert Gummesson & Cristina Mele},
  journal      = {Journal of Business Market Management},
  year         = {2010},
  doi          = {https://doi.org/https://doi.org/10.1007/s12087-010-0044-2},
}

TY  - JOUR
TI  - Marketing as Value Co-creation Through Network Interaction and Resource Integration
AU  - Gummesson, Evert
AU  - Mele, Cristina
JO  - Journal of Business Market Management
PY  - 2010
ER  -

Evert Gummesson & Cristina Mele (2010). Marketing as Value Co-creation Through Network Interaction and Resource Integration. *Journal of Business Market Management*. https://doi.org/https://doi.org/10.1007/s12087-010-0044-2

Evert Gummesson & Cristina Mele. "Marketing as Value Co-creation Through Network Interaction and Resource Integration." *Journal of Business Market Management* (2010). https://doi.org/https://doi.org/10.1007/s12087-010-0044-2.

Marketing as Value Co-creation Through Network Interaction and Resource Integration
Evert Gummesson & Cristina Mele · Journal of Business Market Management · 2010
https://doi.org/https://doi.org/10.1007/s12087-010-0044-2