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The impact of transaction framing: exploring barriers to participation in the online second-hand economy for casual e-commerce consumers

Maksym Kolomoiets

Qualitative Market Research: an international journal2025https://doi.org/10.1108/qmr-06-2024-0099article
AJG 2ABDC B
Weight
0.41

What the paper says

Purpose Ensuring consumer participation in circular markets and breaking the value-action gap are part of the sustainable consumption research agenda. This paper aims to uncover the barriers to entering the second-hand economy and measures taken to overcome those barriers by participants. Design/methodology/approach The findings of this research are based on an exploratory qualitative study conducted in France and Czechia. Data were collected by means of in-depth interviews with e-commerce users. Findings The weak framing of the peer-to-peer transaction serves as a barrier to participation and a source of inefficiency in second-hand online markets. The potential traders perceive the trading situation as uncertain and are thus forced to perform the framing themselves through relational work or to exempt themselves from second-hand consumption sites. Originality/value Although online second-hand markets are an integral part of the circular economy, they remain an underexplored topic. The study of why the core elements of the design of second-hand online markets are repelling to casual consumers sheds light on the elements of the value-action gap with the aim of narrowing it.

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https://doi.org/https://doi.org/10.1108/qmr-06-2024-0099

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@article{maksym2025,
  title        = {{The impact of transaction framing: exploring barriers to participation in the online second-hand economy for casual e-commerce consumers}},
  author       = {Maksym Kolomoiets},
  journal      = {Qualitative Market Research: an international journal},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1108/qmr-06-2024-0099},
}

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The impact of transaction framing: exploring barriers to participation in the online second-hand economy for casual e-commerce consumers

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.