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How Immersive Flow Experiences in the Metaverse Supercharge Awe, Place Attachment, and Engagement

Aman Kumar et al.

AIS Transactions on Human-Computer Interaction2025https://doi.org/10.17705/1thci.00230article
AJG 2ABDC A
Weight
0.37

Abstract

We examine the effects of key metaverse characteristics on users’ experiences of awe and place attachment as well as how these experiences influence user engagement. Using a mixed-methods approach, we first conducted in-depth qualitative interviews to explore relevant constructs and relationships, then empirically validated the model we developed from the interviews. We found focused immersion, enjoyment, and telepresence to be positively associated with awe and place attachment. In turn, awe and place attachment significantly predict user engagement, with social threat moderating the relationship between place attachment and engagement. This study contributes to the growing body of literature on the metaverse and user engagement, while also extending theoretical insights from flow theory. The findings offer practical guidance for designers and developers seeking to enhance user engagement in immersive digital environments.

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https://doi.org/https://doi.org/10.17705/1thci.00230

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@article{aman2025,
  title        = {{How Immersive Flow Experiences in the Metaverse Supercharge Awe, Place Attachment, and Engagement}},
  author       = {Aman Kumar et al.},
  journal      = {AIS Transactions on Human-Computer Interaction},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.17705/1thci.00230},
}

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How Immersive Flow Experiences in the Metaverse Supercharge Awe, Place Attachment, and Engagement

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.