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Corporate Purpose: Meaningful Change or Marketing Tool?

Rosemary Teele Langford

Victoria University of Wellington Law Review2025https://doi.org/10.26686/vuwlr.v55i3.9840article
ABDC B
Weight
0.50

What the paper says

Recent times have seen an explosion of interest in, and focus on, the concept of corporate purpose in a number of disciplines partly in response to shifts in societal expectations of companies and their directors. However, as outlined in this article, there are a number of challenges to meaningful outworking of corporate purpose in practical terms.

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https://doi.org/https://doi.org/10.26686/vuwlr.v55i3.9840

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@article{rosemary2025,
  title        = {{Corporate Purpose: Meaningful Change or Marketing Tool?}},
  author       = {Rosemary Teele Langford},
  journal      = {Victoria University of Wellington Law Review},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.26686/vuwlr.v55i3.9840},
}

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Corporate Purpose: Meaningful Change or Marketing Tool?

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.