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Let The Music Flow: Exploring The Impact of Festivalgoers’ Happiness on Music Festival Behavioral Intentions in Indonesia

Indrawan Indrawan et al.

Event Management2026https://doi.org/10.3727/152599526x17695712079020article
AJG 2ABDC A
Weight
0.50

Abstract

With the rapid expansion of music festivals, several previous research gaps remain. Prior research tends to focus on satisfaction and individual-level experiences, leaving the role of festivalgoers' happiness and its influence on behavioral intentions underexplored, as well as overlooking the relational and communal nature of music festival experience. This study aims to explain how music flow experience and social experience influence festivalgoers' happiness, festival revisit intention, and willingness to pay a premium ticket price. Survey data from 251 festivalgoers at three major Indonesian music festivals were analyzed using PLS-SEM. Findings show that music flow and social experience positively influence happiness, which in turn influences behavioral outcomes. These findings theoretically advance happiness as a primary emotional driver connecting music flow and social experience to behavioral intentions and practically highlight the importance of music festival that delivers immersive musical enjoyment, meaningful social connections, and communal experiences to enhance happiness and support sustainability.

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https://doi.org/https://doi.org/10.3727/152599526x17695712079020

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@article{indrawan2026,
  title        = {{Let The Music Flow: Exploring The Impact of Festivalgoers’ Happiness on Music Festival Behavioral Intentions in Indonesia}},
  author       = {Indrawan Indrawan et al.},
  journal      = {Event Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.3727/152599526x17695712079020},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.