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Leveling up coolness: how VR gamification drives experiential values

Felicitas Stein et al.

Journal of Brand Management2025https://doi.org/10.1057/s41262-025-00390-3article
AJG 2ABDC A
Weight
0.48

Abstract

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5 citations

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https://doi.org/https://doi.org/10.1057/s41262-025-00390-3

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@article{felicitas2025,
  title        = {{Leveling up coolness: how VR gamification drives experiential values}},
  author       = {Felicitas Stein et al.},
  journal      = {Journal of Brand Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1057/s41262-025-00390-3},
}

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Leveling up coolness: how VR gamification drives experiential values

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Evidence weight

0.48

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.41 × 0.4 = 0.16
M · momentum0.63 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.