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Hedonic shopping motivation, shopping lifestyle, price reduction toward impulse buying behavior in shopping center

Desak Made Febri Purnama Sari & Ida Ayu Iswari Pidada

International Journal of Business and Economics2020https://doi.org/10.31295/ijbem.v3n1.114article
ABDC B
Weight
0.60

Abstract

The study aimed to determine the effect of hedonic shopping motivation, shopping lifestyle, price reduction on impulse buying behavior in Mall Bali Galeria Shopping Center Denpasar. The study population was visitors to Mall Bali Galeria. There were 90 sample respondents. Sampling using accidental sampling technique. The technique used for data collection using a questionnaire with a Likert scale measurement tool. The type of data used in the current study was qualitative and quantitative data. The data analysis method used was a validity test, reliability test, classic assumption test, and multiple linear regression analysis tests using the SPSS version 22.0 application. The study results stated that the variable hedonic shopping motivation, shopping lifestyle, price reduction has a positive and significant effect partially and simultaneously on impulse buying behavior in Mall Bali Galeria Shopping Center Denpasar.

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https://doi.org/https://doi.org/10.31295/ijbem.v3n1.114

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@article{desak2020,
  title        = {{Hedonic shopping motivation, shopping lifestyle, price reduction toward impulse buying behavior in shopping center}},
  author       = {Desak Made Febri Purnama Sari & Ida Ayu Iswari Pidada},
  journal      = {International Journal of Business and Economics},
  year         = {2020},
  doi          = {https://doi.org/https://doi.org/10.31295/ijbem.v3n1.114},
}

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Evidence weight

0.60

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.63 × 0.4 = 0.25
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.