Enchantment of heritage festivals: How brand authenticity and pop culture involvement affect tourists' sense of place

@article{yu2026,
  title        = {{Enchantment of heritage festivals: How brand authenticity and pop culture involvement affect tourists' sense of place}},
  author       = {Yu Wu et al.},
  journal      = {Tourism Management Perspectives},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.tmp.2026.101453},
}

TY  - JOUR
TI  - Enchantment of heritage festivals: How brand authenticity and pop culture involvement affect tourists' sense of place
AU  - al., Yu Wu et
JO  - Tourism Management Perspectives
PY  - 2026
ER  -

Yu Wu et al. (2026). Enchantment of heritage festivals: How brand authenticity and pop culture involvement affect tourists' sense of place. *Tourism Management Perspectives*. https://doi.org/https://doi.org/10.1016/j.tmp.2026.101453

Yu Wu et al.. "Enchantment of heritage festivals: How brand authenticity and pop culture involvement affect tourists' sense of place." *Tourism Management Perspectives* (2026). https://doi.org/https://doi.org/10.1016/j.tmp.2026.101453.

Enchantment of heritage festivals: How brand authenticity and pop culture involvement affect tourists' sense of place
Yu Wu et al. · Tourism Management Perspectives · 2026
https://doi.org/https://doi.org/10.1016/j.tmp.2026.101453