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U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Jackson Lusk et al.

Agribusiness: An international journal2026https://doi.org/10.1002/agr.70068article
ABDC C
Weight
0.50

What the paper says

ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and brand perceptions? Using an online experiment, we find that consumers viewed redundant labels as more informational than deceptive, though there was more skepticism toward a no hormones added label on chicken than a gluten‐free label on corn tortilla chips. Second, we find that redundant labels can affect product and brand evaluations, but the direction may depend on how consumers perceive the label.

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https://doi.org/https://doi.org/10.1002/agr.70068

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@article{jackson2026,
  title        = {{U.S. Consumers Sometimes Prefer Seemingly Redundant Labels}},
  author       = {Jackson Lusk et al.},
  journal      = {Agribusiness: An international journal},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1002/agr.70068},
}

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U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.