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Leveraging Trust for Value Creation: Enhancing Willingness to Use in Luxury E-Commerce Websites with Website Reputation and Third-Party Assurance

Anil Kumar Thekkat et al.

Journal of Creating Value2025https://doi.org/10.1177/23949643251314964article
AJG 1ABDC C
Weight
0.37

What the paper says

This research delves into value-creation dynamics in luxury e-commerce, exploring the cultivation of trust and alleviating distrust through affect-based elements like website reputation and third-party assurances. Data from 386 student participants, collected through a simulation experiment and questionnaire, underwent structural equation modelling. The findings reveal a significant positive association between website reputation and trust, emphasizing its pivotal role in luxury shoppers’ trust formation. However, the relationship between website reputation and distrust was non-significant, indicating that a favourable reputation may enhance trust but not necessarily alleviate distrust. Third-party assurance impacts both trust and distrust, emphasizing its dual influence. Familiarity moderates the link between distrust and willingness to use a specific website. This study underscores the significance of affect-based factors in luxury e-commerce, contributing valuable insights for businesses to leverage trust-based value creation in e-commerce.

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https://doi.org/https://doi.org/10.1177/23949643251314964

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@article{anil2025,
  title        = {{Leveraging Trust for Value Creation: Enhancing Willingness to Use in Luxury E-Commerce Websites with Website Reputation and Third-Party Assurance}},
  author       = {Anil Kumar Thekkat et al.},
  journal      = {Journal of Creating Value},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/23949643251314964},
}

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Leveraging Trust for Value Creation: Enhancing Willingness to Use in Luxury E-Commerce Websites with Website Reputation and Third-Party Assurance

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.