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Consumer Willingness to Pay for Local Wines and Shopping Outlet Preferences

Connie N. Everett et al.

Journal of Food Distribution Research2017https://doi.org/10.22004/ag.econ.274594article
ABDC C
Weight
0.34

What the paper says

Tennessee recently changed its wine-marketing laws to allow wine sales in food-retailing facilities, and industry implications are still emerging. Using data from 500 wine consumers in Tennessee, this study measures willingness to pay for a Tennessee-labeled wine sold from the anticipated retail outlet. Results show consumers would pay a premium for a Tennessee red or white wine. Older females are more likely to anticipate purchasing Tennessee wine at grocery stores, convenience-oriented lower-income consumers at big box stores, and price-conscious consumers at warehouse clubs.

6 citations

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https://doi.org/https://doi.org/10.22004/ag.econ.274594

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@article{connie2017,
  title        = {{Consumer Willingness to Pay for Local Wines and Shopping Outlet Preferences}},
  author       = {Connie N. Everett et al.},
  journal      = {Journal of Food Distribution Research},
  year         = {2017},
  doi          = {https://doi.org/https://doi.org/10.22004/ag.econ.274594},
}

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Consumer Willingness to Pay for Local Wines and Shopping Outlet Preferences

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.