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An Acceptance Analysis of Firms’ Posts on Sina Weibo to Build Credibility

Chenghui Wu

Journal of Business and Technical Communication2025https://doi.org/10.1177/10506519251404893article
ABDC C
Weight
0.50

What the paper says

This study uses an online questionnaire survey to investigate Chinese social media users’ acceptance of firm-generated credibility-building posts (FGCPs) on Sina Weibo. The findings show that heuristic cues related to content (i.e., topics regarding competence, benevolence, and integrity) and source (i.e., firm nationality and industry types) along with the moderating role of topic, account, and platform familiarity cues significantly influence users’ acceptance level of such posts. After incorporating the insights gained from participants’ responses to open-ended questions in the questionnaire, this study concludes with practical recommendations for crafting effective FGCPs on social media platforms like Sina Weibo.

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Cite this paper

https://doi.org/https://doi.org/10.1177/10506519251404893

Or copy a formatted citation

@article{chenghui2025,
  title        = {{An Acceptance Analysis of Firms’ Posts on Sina Weibo to Build Credibility}},
  author       = {Chenghui Wu},
  journal      = {Journal of Business and Technical Communication},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/10506519251404893},
}

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An Acceptance Analysis of Firms’ Posts on Sina Weibo to Build Credibility

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.