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https://doi.org/https://doi.org/10.1080/0960085x.2026.2623954
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@article{ricarda2026,
title = {{Growing pains: how strategic postures can help and hurt sales growth during periods of severe turbulence}},
author = {Ricarda B. Bouncken & Martin Ratzmann},
journal = {European Journal of Information Systems},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/0960085x.2026.2623954},
}TY - JOUR
TI - Growing pains: how strategic postures can help and hurt sales growth during periods of severe turbulence
AU - Bouncken, Ricarda B.
AU - Ratzmann, Martin
JO - European Journal of Information Systems
PY - 2026
ER -
Ricarda B. Bouncken & Martin Ratzmann (2026). Growing pains: how strategic postures can help and hurt sales growth during periods of severe turbulence. *European Journal of Information Systems*. https://doi.org/https://doi.org/10.1080/0960085x.2026.2623954
Ricarda B. Bouncken & Martin Ratzmann. "Growing pains: how strategic postures can help and hurt sales growth during periods of severe turbulence." *European Journal of Information Systems* (2026). https://doi.org/https://doi.org/10.1080/0960085x.2026.2623954.
Growing pains: how strategic postures can help and hurt sales growth during periods of severe turbulence
Ricarda B. Bouncken & Martin Ratzmann · European Journal of Information Systems · 2026
https://doi.org/https://doi.org/10.1080/0960085x.2026.2623954
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