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Competence Branding : A Strategic Differentiation Approach for Business Organizations

Olutayo Otubanjo et al.

Journal of Euromarketing2015https://doi.org/10.9768/0024.02-3.149article
ABDC C
Weight
0.34

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https://doi.org/https://doi.org/10.9768/0024.02-3.149

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@article{olutayo2015,
  title        = {{Competence Branding : A Strategic Differentiation Approach for Business Organizations}},
  author       = {Olutayo Otubanjo et al.},
  journal      = {Journal of Euromarketing},
  year         = {2015},
  doi          = {https://doi.org/https://doi.org/10.9768/0024.02-3.149},
}

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Competence Branding : A Strategic Differentiation Approach for Business Organizations

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.22 × 0.4 = 0.09
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.