An analysis of awareness and understanding of corporate social responsibility among Indian consumers

What the paper says

India was the first country globally to include a CSR compliance obligation into law that included a quantification requirement for enterprises. In addition, the provision institutionalised CSR practice by establishing standards for penalising corporations and the persons in charge of CSR-related activities. Despite growing interest in social responsibility for businesses, we still know relatively little about how perceived CSR works and how it affects how customers behave. Little is known about how brand trust affects brand advocacy. Consumer perceptions of CSR effect brand advocacy directly and indirectly, according to this study. This study examines CSR and consumer loyalty, particularly brand trust, and proposes a structure. This was done alongside the prior point. The study examines the factors that distinguish a CSR effort from its competitors to attract a wider audience, the influence of CSR perception on customers, and consumer knowledge of CSR activities. The questionnaire included closed-ended questions to avoid information bias. Employees of many Indian companies could participate in the election. Women and middle-aged men are more familiar with CSR than other demographic groups, according to empirical studies. In addition, revenue is not expected to predict corporate understanding of environmentally friendly projects.