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Transforming customer engagement with adaptive relationship management strategies

Sunil Mishra et al.

International Journal of Electronic Customer Relationship Management2025https://doi.org/10.1504/ijecrm.2025.149896article
ABDC C
Weight
0.50

What the paper says

Businesses need to constantly innovate in the market because today, everything is about how you treat your customer. At the same time, organisations must adopt new approaches to customer engagement, such as adaptive relationship management (ARM) strategies, to meet their customers where they are and personalise interactions based on behaviour, preferences, and feedback. This research investigates the transformation potential of ARM strategies for customer satisfaction, loyalty, and overall business performance. The data gathered from 50 companies across various sectors, including retail, hospitality, finance, healthcare, and technology, revealed that businesses implementing ARM strategies experienced higher customer satisfaction and retention. ARM initiatives typically boost customer happiness, with some strategies being extremely effective. The tech and banking sectors saw significant revenue growth after ARM deployment. Graphical analysis supports satisfaction and loyalty tendencies. This new proof of ARM-beating turnout, especially for certain strategies, supports their efficacy. Data analytics can help companies create bespoke ARM strategies to boost customer satisfaction and loyalty. Operational benefits boost customer relationships and financial performance, as shown by increased satisfaction, loyalty, and revenue.

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https://doi.org/https://doi.org/10.1504/ijecrm.2025.149896

Or copy a formatted citation

@article{sunil2025,
  title        = {{Transforming customer engagement with adaptive relationship management strategies}},
  author       = {Sunil Mishra et al.},
  journal      = {International Journal of Electronic Customer Relationship Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijecrm.2025.149896},
}

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Transforming customer engagement with adaptive relationship management strategies

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.