A systematic literature review of virtual influencers in marketing using bibliometric analysis

@article{p.2025,
  title        = {{A systematic literature review of virtual influencers in marketing using bibliometric analysis}},
  author       = {P. Pushparaj et al.},
  journal      = {International Review on Public and Nonprofit Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s12208-025-00441-0},
}

TY  - JOUR
TI  - A systematic literature review of virtual influencers in marketing using bibliometric analysis
AU  - al., P. Pushparaj et
JO  - International Review on Public and Nonprofit Marketing
PY  - 2025
ER  -

P. Pushparaj et al. (2025). A systematic literature review of virtual influencers in marketing using bibliometric analysis. *International Review on Public and Nonprofit Marketing*. https://doi.org/https://doi.org/10.1007/s12208-025-00441-0

P. Pushparaj et al.. "A systematic literature review of virtual influencers in marketing using bibliometric analysis." *International Review on Public and Nonprofit Marketing* (2025). https://doi.org/https://doi.org/10.1007/s12208-025-00441-0.

A systematic literature review of virtual influencers in marketing using bibliometric analysis
P. Pushparaj et al. · International Review on Public and Nonprofit Marketing · 2025
https://doi.org/https://doi.org/10.1007/s12208-025-00441-0