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https://doi.org/https://doi.org/10.1016/j.indmarman.2026.03.012
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@article{maria2026,
title = {{Strategic transformation of the sales function in servitization: A multi-level configurational view}},
author = {Maria Spadafora & Mario Rapaccini},
journal = {Industrial Marketing Management},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1016/j.indmarman.2026.03.012},
}TY - JOUR
TI - Strategic transformation of the sales function in servitization: A multi-level configurational view
AU - Spadafora, Maria
AU - Rapaccini, Mario
JO - Industrial Marketing Management
PY - 2026
ER -
Maria Spadafora & Mario Rapaccini (2026). Strategic transformation of the sales function in servitization: A multi-level configurational view. *Industrial Marketing Management*. https://doi.org/https://doi.org/10.1016/j.indmarman.2026.03.012
Maria Spadafora & Mario Rapaccini. "Strategic transformation of the sales function in servitization: A multi-level configurational view." *Industrial Marketing Management* (2026). https://doi.org/https://doi.org/10.1016/j.indmarman.2026.03.012.
Strategic transformation of the sales function in servitization: A multi-level configurational view
Maria Spadafora & Mario Rapaccini · Industrial Marketing Management · 2026
https://doi.org/https://doi.org/10.1016/j.indmarman.2026.03.012
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