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Whose UVP Is It, Anyways? A Game for Teaching Unique Value Propositions

Rosalynn Peschl et al.

Management Teaching Review2026https://doi.org/10.1177/23792981261420184article
AJG 2ABDC C
Weight
0.50

What the paper says

Whose UVP is it, Anyways? (WUVPA) introduces a brief, experiential classroom exercise designed to teach the concept of Unique Value Proposition (UVP) within entrepreneurship education. Drawing on experiential, constructivist, and situated learning theory, WUVPA engages students in creating UVPs for real-world companies and testing their clarity through peer-guessing. The exercise was delivered in five undergraduate lecture sections ( N = 246) at a Canadian university, including both business and nonbusiness students. Postexercise survey data showed 90% or more students reporting positive perceptions of their learning experience across multiple dimensions. WUVPA is low-prep, scalable, and adaptable for entrepreneurship, strategy, and marketing contexts.

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https://doi.org/https://doi.org/10.1177/23792981261420184

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@article{rosalynn2026,
  title        = {{Whose UVP Is It, Anyways? A Game for Teaching Unique Value Propositions}},
  author       = {Rosalynn Peschl et al.},
  journal      = {Management Teaching Review},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/23792981261420184},
}

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Whose UVP Is It, Anyways? A Game for Teaching Unique Value Propositions

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.