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Assessing the Market Orientation of Higher Education Institutions in Ireland

Tomás Dwyer

Irish Journal of Management2024https://doi.org/10.2478/ijm-2024-0001article
ABDC C
Weight
0.50

What the paper says

Abstract There is a link between market orientation (MO) and higher education institution (HEI) performance. However, conceptualisations of MO in a HEI context are limited in their development. A review of the literature provides a specific higher education conceptualisation. This conceptualisation is utilised to undertake a content analysis of the strategic plans of six HEIs in Ireland. The data can be interpreted as identifying the MO of the HEIs. Furthermore, the MO of different HEI types as well as individual HEIs was determined. This paper provides a conceptual framework to assess the MO of HEIs that can provide guidance on future actions to enhance performance.

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https://doi.org/https://doi.org/10.2478/ijm-2024-0001

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@article{tomás2024,
  title        = {{Assessing the Market Orientation of Higher Education Institutions in Ireland}},
  author       = {Tomás Dwyer},
  journal      = {Irish Journal of Management},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.2478/ijm-2024-0001},
}

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Assessing the Market Orientation of Higher Education Institutions in Ireland

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.