Dumb money? Social network attention herding, sentiment, and markets
Chengcheng Huang & Pauline Shum
What the paper says
Wallstreetbets (WSB) is the perfect echo chamber to study retail investor behaviour and markets. We introduce a direct measure of individual stock attention and the concept of forum-wide attention herding. We fine-tune a large language model to classify investor sentiment. We find that WSB sentiment is inversely related to the VIX. In general, more individual stock attention leads to more stock purchases, and sentiment is a contrarian predictor of future returns. However, when attention herds on a stock with high user engagement, trades peak but there is no reversal in returns. Finally, our monthly attention herding portfolio generates sizable alphas.
1 citation
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.16 × 0.4 = 0.06 |
| M · momentum | 0.53 × 0.15 = 0.08 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.