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Using the BizCafe Simulation to Teach Introductory Business Concepts

David Moura & Margarita Kaprielyan

Management Teaching Review2025https://doi.org/10.1177/23792981251374560article
AJG 2ABDC C
Weight
0.50

What the paper says

This article reviews BizCafe , a web-based simulation designed for introductory business courses that immerses students in the role of coffee shop managers. Drawing on 6 years of classroom use across 14 sections, the paper evaluates the simulation’s structure, instructional fit, and pedagogical value. It outlines how BizCafe fosters strategic thinking through cross-functional decision-making in marketing, operations, human resources, and finance. The simulation’s competitive format, intuitive interface, and flexible instructional design support both in-class and online use. Descriptions of instructional flow, custom assessments, and student engagement phases provide guidance for educators seeking to integrate experiential learning into their courses. A brief comparison to similar simulations is also included to help situate BizCafe within the broader educational landscape.

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Cite this paper

https://doi.org/https://doi.org/10.1177/23792981251374560

Or copy a formatted citation

@article{david2025,
  title        = {{Using the BizCafe Simulation to Teach Introductory Business Concepts}},
  author       = {David Moura & Margarita Kaprielyan},
  journal      = {Management Teaching Review},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/23792981251374560},
}

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Using the BizCafe Simulation to Teach Introductory Business Concepts

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.