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Signal optimization: using signals to mitigate information overload in crowdfunding campaigns

Nischal Thapa et al.

European Journal of Management Studies2025https://doi.org/10.1108/ejms-09-2024-0092article
ABDC C
Weight
0.46

What the paper says

Purpose This study explores how information volume affects crowdfunding success and identifies the signals – operational transparency, past crowdfunding experience, perceived project authenticity and perceived product quality – that moderate this relationship. The goal is to provide insights into managing information overload and enhancing the probability of funding success in various information volume contexts. Design/methodology/approach Data were collected from 2,681 Kickstarter campaigns and analyzed using fixed effects logit regression models. Findings The study reveals a curved relationship between information volume and funding success, moderated by factors such as operational transparency, crowdfunding experience, project authenticity and product quality. Practical implications This study provides fund-seekers with essential insights into disseminating information effectively. Originality/value This study contributes to the literature by elucidating the complex dynamics among information volume, signaling types and crowdfunding success, offering a nuanced understanding of how fund-seekers can optimize their campaigns for better outcomes.

4 citations

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Cite this paper

https://doi.org/https://doi.org/10.1108/ejms-09-2024-0092

Or copy a formatted citation

@article{nischal2025,
  title        = {{Signal optimization: using signals to mitigate information overload in crowdfunding campaigns}},
  author       = {Nischal Thapa et al.},
  journal      = {European Journal of Management Studies},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1108/ejms-09-2024-0092},
}

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Signal optimization: using signals to mitigate information overload in crowdfunding campaigns

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Evidence weight

0.46

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.37 × 0.4 = 0.15
M · momentum0.60 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.