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https://doi.org/https://doi.org/10.1007/s12087-010-0029-1
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@article{mantiaba2010,
title = {{Value Creation in Brand Alliances: A Dynamic Conceptualization}},
author = {Mantiaba Coulibaly & Loïc Sauvée},
journal = {Journal of Business Market Management},
year = {2010},
doi = {https://doi.org/https://doi.org/10.1007/s12087-010-0029-1},
}TY - JOUR
TI - Value Creation in Brand Alliances: A Dynamic Conceptualization
AU - Coulibaly, Mantiaba
AU - Sauvée, Loïc
JO - Journal of Business Market Management
PY - 2010
ER -
Mantiaba Coulibaly & Loïc Sauvée (2010). Value Creation in Brand Alliances: A Dynamic Conceptualization. *Journal of Business Market Management*. https://doi.org/https://doi.org/10.1007/s12087-010-0029-1
Mantiaba Coulibaly & Loïc Sauvée. "Value Creation in Brand Alliances: A Dynamic Conceptualization." *Journal of Business Market Management* (2010). https://doi.org/https://doi.org/10.1007/s12087-010-0029-1.
Value Creation in Brand Alliances: A Dynamic Conceptualization
Mantiaba Coulibaly & Loïc Sauvée · Journal of Business Market Management · 2010
https://doi.org/https://doi.org/10.1007/s12087-010-0029-1
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