arbiter
JournalsPricingAccount

The Role of Big Data in Promoting Sustainable Tourism Practices in Albania: Proposal for a National Intelligent Tourism Platform

Alma Zhilla

Acta Universitatis Bohemiae Meridionalis2025https://doi.org/10.32725/acta.2025.009article
ABDC C
Weight
0.50

What the paper says

In the context of digital transformation, Big Data has become a vital instrument in promoting sustainable tourism. This study aims to explore the potential of Big Data analytics to support sustainable tourism development in Albania, with a specific focus on designing a National Intelligent Tourism Platform (NITP). The main objective is to assess how real-time data, when properly collected and utilized, can enhance decision-making, optimize resource allocation, and minimize the environmental and social impacts of tourism activities.The research adopts a mixed-methods approach, combining primary data collected through structured questionnaires with 90 tourists and semi-structured interviews with 20 tourism-related businesses,5 experts in the fields of technology and 5 legal frameworks, alongside secondary data from national statistics, legal documents, and international reports. The findings indicate that Big Data can significantly improve tourism planning, visitor flow management, and sustainability monitoring. However, challenges such as fragmented data sources, inadequate digital infrastructure, and limited institutional coordination persist.The study concludes with six strategic recommendations for the development and governance of the Albanian NITP, emphasizing the need for cross-sectoral collaboration, standardization of data protocols, and investment in digital capacities. By addressing these factors, Albania has the potential to become a regional model for data-driven and sustainable tourism management.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.32725/acta.2025.009

Or copy a formatted citation

@article{alma2025,
  title        = {{The Role of Big Data in Promoting Sustainable Tourism Practices in Albania: Proposal for a National Intelligent Tourism Platform}},
  author       = {Alma Zhilla},
  journal      = {Acta Universitatis Bohemiae Meridionalis},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.32725/acta.2025.009},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

The Role of Big Data in Promoting Sustainable Tourism Practices in Albania: Proposal for a National Intelligent Tourism Platform

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.