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https://doi.org/https://doi.org/10.1080/09593969.2026.2638901
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@article{myriam2026,
title = {{Metaconsumer: beyond the traditional role of the consumer}},
author = {Myriam Ertz & Chourouk Ouerghemmi},
journal = {International Review of Retail, Distribution and Consumer Research},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/09593969.2026.2638901},
}TY - JOUR
TI - Metaconsumer: beyond the traditional role of the consumer
AU - Ertz, Myriam
AU - Ouerghemmi, Chourouk
JO - International Review of Retail, Distribution and Consumer Research
PY - 2026
ER -
Myriam Ertz & Chourouk Ouerghemmi (2026). Metaconsumer: beyond the traditional role of the consumer. *International Review of Retail, Distribution and Consumer Research*. https://doi.org/https://doi.org/10.1080/09593969.2026.2638901
Myriam Ertz & Chourouk Ouerghemmi. "Metaconsumer: beyond the traditional role of the consumer." *International Review of Retail, Distribution and Consumer Research* (2026). https://doi.org/https://doi.org/10.1080/09593969.2026.2638901.
Metaconsumer: beyond the traditional role of the consumer
Myriam Ertz & Chourouk Ouerghemmi · International Review of Retail, Distribution and Consumer Research · 2026
https://doi.org/https://doi.org/10.1080/09593969.2026.2638901
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