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Exploring the drivers of consumer purchase intention in short video live streaming E-commerce: the role of content quality and personalized user experience

Xiaoli Ma & Meiyu Fang

Information Technology and Management2026https://doi.org/10.1007/s10799-026-00490-9article
AJG 1ABDC B
Weight
0.50

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https://doi.org/https://doi.org/10.1007/s10799-026-00490-9

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@article{xiaoli2026,
  title        = {{Exploring the drivers of consumer purchase intention in short video live streaming E-commerce: the role of content quality and personalized user experience}},
  author       = {Xiaoli Ma & Meiyu Fang},
  journal      = {Information Technology and Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1007/s10799-026-00490-9},
}

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Exploring the drivers of consumer purchase intention in short video live streaming E-commerce: the role of content quality and personalized user experience

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.