Learning brand–celebrity fits in social networks for data-driven brand endorser selection

@article{z.2026,
  title        = {{Learning brand–celebrity fits in social networks for data-driven brand endorser selection}},
  author       = {Z. Y. Wang & Zhen-Yu Chen},
  journal      = {Enterprise Information Systems},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/17517575.2026.2644581},
}

TY  - JOUR
TI  - Learning brand–celebrity fits in social networks for data-driven brand endorser selection
AU  - Wang, Z. Y.
AU  - Chen, Zhen-Yu
JO  - Enterprise Information Systems
PY  - 2026
ER  -

Z. Y. Wang & Zhen-Yu Chen (2026). Learning brand–celebrity fits in social networks for data-driven brand endorser selection. *Enterprise Information Systems*. https://doi.org/https://doi.org/10.1080/17517575.2026.2644581

Z. Y. Wang & Zhen-Yu Chen. "Learning brand–celebrity fits in social networks for data-driven brand endorser selection." *Enterprise Information Systems* (2026). https://doi.org/https://doi.org/10.1080/17517575.2026.2644581.

Learning brand–celebrity fits in social networks for data-driven brand endorser selection
Z. Y. Wang & Zhen-Yu Chen · Enterprise Information Systems · 2026
https://doi.org/https://doi.org/10.1080/17517575.2026.2644581