Do broad values relate to specific reasons that entrepreneurs offer for their venturing intent? Value-Behavior Consistency Models suggest that personal values predispose nascent entrepreneurs to adopt value-congruent motives for venturing. U.S. Midwesterners took a Schwartz values survey. Motives were measured based on the work of Carter, et.al. (2003). Values and motives aligned as hypothesized for self-realization, financial success, recognition, and independence. Values-motive hypotheses for roles and innovation motives were not supported. Personal focused values positively related to all motives except for the financial success motive. Contributions are made to Value Theory and the study of the entrepreneurial process.