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Effect of Consumer Brand Equity on Purchase Intention: Considering Socioeconomic Status and Gender as Moderating Effects

Gökhan Aydın & Burç Ülengin

Journal of Euromarketing2015https://doi.org/10.9768/0024.02.107article
ABDC C
Weight
0.34

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5 citations

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https://doi.org/https://doi.org/10.9768/0024.02.107

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@article{gökhan2015,
  title        = {{Effect of Consumer Brand Equity on Purchase Intention: Considering Socioeconomic Status and Gender as Moderating Effects}},
  author       = {Gökhan Aydın & Burç Ülengin},
  journal      = {Journal of Euromarketing},
  year         = {2015},
  doi          = {https://doi.org/https://doi.org/10.9768/0024.02.107},
}

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Effect of Consumer Brand Equity on Purchase Intention: Considering Socioeconomic Status and Gender as Moderating Effects

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.