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Image Repair on the Political Campaign Trail: A Test of Mortification Rhetoric in Response to Hypocrisy Scandals

Oluseyi Adegbola & Sherice Gearhart

Journal of Public Relations Research2025https://doi.org/10.1080/1062726x.2025.2518092article
ABDC B
Weight
0.41

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2 citations

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https://doi.org/https://doi.org/10.1080/1062726x.2025.2518092

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@article{oluseyi2025,
  title        = {{Image Repair on the Political Campaign Trail: A Test of Mortification Rhetoric in Response to Hypocrisy Scandals}},
  author       = {Oluseyi Adegbola & Sherice Gearhart},
  journal      = {Journal of Public Relations Research},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/1062726x.2025.2518092},
}

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Image Repair on the Political Campaign Trail: A Test of Mortification Rhetoric in Response to Hypocrisy Scandals

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.