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A Three-Layer Model for Successful Organizational Digital Transformation

Continental Tires the Americas et al.

MIS Quarterly Executive2025https://doi.org/10.17705/2msqe.00119article
AJG 2ABDC A
Weight
0.50

Abstract

Digitally transforming an organization’s workspace requires parallel evolution across interdependent layers that influence and reinforce one another. Drawing on our analysis of multinational automotive supplier Continental AG’s shop floor digital transformation journey, we propose a practical, three-layer model—IT evolution, work practices evolution and mindset evolution—that, with the associated dynamic capabilities, will ensure successful transformation. We provide recommended actions for aligning and managing interdependencies across the three layers, resulting in reduced implementation risks and improved transformation outcomes.

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https://doi.org/https://doi.org/10.17705/2msqe.00119

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@article{continental2025,
  title        = {{A Three-Layer Model for Successful Organizational Digital Transformation}},
  author       = {Continental Tires the Americas et al.},
  journal      = {MIS Quarterly Executive},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.17705/2msqe.00119},
}

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A Three-Layer Model for Successful Organizational Digital Transformation

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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