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Factors influencing student loyalty in higher education: a meta-analytic generalization

Fernando de Oliveira Santini et al.

Journal of Marketing for Higher Education2024https://doi.org/10.1080/08841241.2024.2393617article
AJG 1ABDC B
Weight
0.57

Abstract

This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the research sought to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these relationships. This meta-analysis analyzed 103 studies involving over 54,000 students from over 60 countries across five continents. The study identified key antecedents of student loyalty. Satisfaction had the most influence on loyalty, followed by student engagement and perceived value. We also detected significant cultural and contextual moderators. This research offers a holistic view of student loyalty, bridging gaps from conflicting findings in prior literature.

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https://doi.org/https://doi.org/10.1080/08841241.2024.2393617

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@article{fernando2024,
  title        = {{Factors influencing student loyalty in higher education: a meta-analytic generalization}},
  author       = {Fernando de Oliveira Santini et al.},
  journal      = {Journal of Marketing for Higher Education},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1080/08841241.2024.2393617},
}

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Factors influencing student loyalty in higher education: a meta-analytic generalization

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Evidence weight

0.57

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.62 × 0.4 = 0.25
M · momentum0.63 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.