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https://doi.org/https://doi.org/10.1016/j.jengtecman.2026.101948
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@article{merlin2026,
title = {{Presales in B2B IT services: A value co-creation perspective}},
author = {Merlin Nandy & Priya Seetharaman},
journal = {Journal of Engineering and Technology Management},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1016/j.jengtecman.2026.101948},
}TY - JOUR
TI - Presales in B2B IT services: A value co-creation perspective
AU - Nandy, Merlin
AU - Seetharaman, Priya
JO - Journal of Engineering and Technology Management
PY - 2026
ER -
Merlin Nandy & Priya Seetharaman (2026). Presales in B2B IT services: A value co-creation perspective. *Journal of Engineering and Technology Management*. https://doi.org/https://doi.org/10.1016/j.jengtecman.2026.101948
Merlin Nandy & Priya Seetharaman. "Presales in B2B IT services: A value co-creation perspective." *Journal of Engineering and Technology Management* (2026). https://doi.org/https://doi.org/10.1016/j.jengtecman.2026.101948.
Presales in B2B IT services: A value co-creation perspective
Merlin Nandy & Priya Seetharaman · Journal of Engineering and Technology Management · 2026
https://doi.org/https://doi.org/10.1016/j.jengtecman.2026.101948
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