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How AI service quality influence brand loyalty: moderating effects of innovativeness, brand ethicality, and privacy concern

Mengxi Yang & Mengyang Wang

Journal of Brand Management2025https://doi.org/10.1057/s41262-025-00383-2article
AJG 2ABDC A
Weight
0.46

Abstract

No abstract available.

4 citations

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https://doi.org/https://doi.org/10.1057/s41262-025-00383-2

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@article{mengxi2025,
  title        = {{How AI service quality influence brand loyalty: moderating effects of innovativeness, brand ethicality, and privacy concern}},
  author       = {Mengxi Yang & Mengyang Wang},
  journal      = {Journal of Brand Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1057/s41262-025-00383-2},
}

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How AI service quality influence brand loyalty: moderating effects of innovativeness, brand ethicality, and privacy concern

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Evidence weight

0.46

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.37 × 0.4 = 0.15
M · momentum0.60 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.