You Might Be a Marketer Conference at North Carolina Central University
Trinity Prichard
What the paper says
Abstract: The You Might Be a Marketer conference, held at North Carolina Central University (NCCU) on April 15, 2025, was a one-day event organized by the ANA Educational Foundation (AEF) to inspire and prepare students from historically Black colleges and universities (HBCUs) in the Raleigh-Durham area (NCCU, St. Augustine's, and Shaw University) for careers in marketing and advertising. Featuring sessions led by marketing professionals from Popeyes, NASCAR, and McKinney, the event emphasized cultural relevance, inclusive storytelling, and actionable career insights. Integrated with AEF's You Might Be a Marketer and HBCU Campus Connect initiatives, the conference offered students both inspiration and practical tools for career readiness. Trinity Prichard, a marketing student at NCCU, reflects on how the event helped her embrace her evolving identity as a future marketer by encouraging authenticity, adaptability, and confidence in her professional journey.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.50 × 0.4 = 0.20 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.