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The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste Preferences for Soft Drinks at a Cross-Cultural Level

Talha Harcar & Erdener Kaynak

Journal of Euromarketing2015https://doi.org/10.9768/0024.02-3.120article
ABDC C
Weight
0.41

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4 citations

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https://doi.org/https://doi.org/10.9768/0024.02-3.120

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@article{talha2015,
  title        = {{The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste Preferences for Soft Drinks at a Cross-Cultural Level}},
  author       = {Talha Harcar & Erdener Kaynak},
  journal      = {Journal of Euromarketing},
  year         = {2015},
  doi          = {https://doi.org/https://doi.org/10.9768/0024.02-3.120},
}

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The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste Preferences for Soft Drinks at a Cross-Cultural Level

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.15 × 0.4 = 0.06
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.