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More than AI: The platformisation of work

Penny Williams

Journal of Industrial Relations2025https://doi.org/10.1177/00221856251392982article
AJG 2ABDC A
Weight
0.37

Abstract

Artificial intelligence (AI), and the use of Generative AI (GenAI) to increase productivity and replace workers has garnered much attention. However, prior to GenAI, the use of algorithms to automate the management of workers, reduce labour costs and increase productivity, was already occurring first in the gig economy and, more recently, in standard employer–employee work arrangements. Through interviews with HR managers, technology vendors and union representatives, this paper explores the use of app-based and AI-driven platforms to automate HR practices in standard work arrangements. More than AI, this paper illustrates the platformisation of work in Australia and the critical new challenges it poses for labour relations.

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https://doi.org/https://doi.org/10.1177/00221856251392982

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@article{penny2025,
  title        = {{More than AI: The platformisation of work}},
  author       = {Penny Williams},
  journal      = {Journal of Industrial Relations},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/00221856251392982},
}

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More than AI: The platformisation of work

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.